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Understand the development of Worksite power tools

by:WORKSITE     2021-01-05
According to the statistics of the Power Tools Branch of the China Electrical Equipment Industry Association, more than 85% of the Worksite power tools used in the world are produced in China. Many parts of the power tools produced abroad are also processed in China. China's power tool exports account for about the world 40% of the total export value of power tools. In 2010, the output of my country's power tools reached 230 million units, a year-on-year increase of about 15%.

For many years, my country's Worksite power tools have been mainly exported, and exports accounted for 85% to 90% of the total output, and the domestic market sales accounted for 10% to 15%. Although a large number of domestic power tools are exported, domestic power tools still account for more than 90% of the domestic market, and they have formed power tool manufacturing bases in Jiangsu Qidong, Zhejiang Yongkang, Yuyao and Guangdong.

In recent years, the market has become more and more critical of the quality and brand of Worksite power tools. Both dealers and users attach great importance to the quality and brand of power tools. China's electric tools must be bigger and stronger, and it is a top priority to strive for their own world-renowned brands.

It should be said that my country's power tool industry has made great efforts in creating independent brands. Starting in 2008, domestic power tool brands have gradually been recognized in the domestic market and have become the market leader.

At present, the export situation of China's power tools is still severe. Experts have given three suggestions on how to restore the export market while based on the domestic market.

The first is to in-depth study and master the trade practices of European and American power tools. While stabilizing the market share of my country’s power tools in Western Europe and North America, actively explore new markets and achieve market diversification, especially focusing on the development of African markets, Latin American markets and Eastern European market.

The second is to oppose low-price auctions and standardize the export market. Except for some foreign companies' products, the prices of China's Worksite power tools are generally lower. The main reason for this phenomenon is that export companies compete with each other at low prices. The products of state-owned enterprises are generally of better quality, but often lose out in low-price competition due to higher costs. Some of the poorer or even inferior products have been exported using low-price auctions, thus causing adverse effects on the international market and harming them. The image of Chinese products. Especially in the past two years, this phenomenon has been extended from the foreign trade market to the domestic market.

The third is to establish a buyer's market concept in the competition, to realize the development of enterprises around the market, and enterprises should shift from focusing on production technology to marketing as the center.
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